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Our History

1976

The year it all began...

"Quality is our obsession, and our bikes are still rolling..."

1986

Design activities are added to
our traditional retail activities.

The first bikes to be designed by the brand's collaborators from A to Z are developed.
Everyone strives to develop exclusive and technically outstanding products offering the best quality / price combination.

1990

"Warranty with a smile" is deployed in all stores

A strategy focused entirely on customer satisfaction that led to the creation of services such as the 5-year frame warranty and
2-year parts warranty, free servicing, regional workshops and our "satisfied or money back" service offer.

1995

Inauguration of the
B'TWIN test laboratory

Publication of the French decree
imposes new French standards and
assembly and adjustment systems

1999

The brand is actively involved in the
drafting of European standards

1999
2007

AG2R Prévoyance
partnership

DECATHLON CYCLE becomes the technical partner of the AG2R Prévoyance professional cycling team. The shared values of professionalism, innovation and reliability unite the two partners who, together, design, test and manufacture products for all cycling enthusiasts. A great adventure that lasted 8 seasons and included 200 victories.

2006

DECATHLON CYCLE becomes B'TWIN

The change of name for its 20th anniversary
put the brand in a position to fulfil its ambition: "Become THE most popular brand among cycling enthusiasts."

2008

European standard accreditation

A vast project is launched by the brand's teams to receive
European standard accreditation for all its bikes

2010

The B'TWIN VILLAGE opens

A year marked by the inauguration of the B'TWIN VILLAGE, the world's first bike design center. The brand sets up shop in a unique 180,000m2 100% pure bike site, where innovation takes pride of place.
All those involved in the production process are housed under the same roof to ensure total quality control and proximity with the best designers: the customers and cycling enthusiasts.

2010

French accreditation office COFRAC

The test laboratory receives accreditation from the French accreditation office COFRAC
providing international recognition of B'TWIN's know-how and the quality of the service offer

* Accreditation N ° 1-2340 scope available on www.cofrac.fr

2013

The technical partners prove their worth.

By developing and testing then having the most demanding cycling fanatics put them to the test is the best way to guarantee the quality and resistance of B’TWIN bikes.

LIFETIME WARRANTY

B’TWIN offers the best proof possible of the quality / price combination of the bikes by including a lifetime warranty for the frame, bracket, stem and rigid fork.

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