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Press kit

B'TWIN IS BRINGING WOMEN TO THE FOREFRONT

2016, June 16th

Since cycling is also a female sport, B'TWIN wanted to honour women by developing a range of products designed and produced specifically for them.


Although many women enjoy cycling, a lot of them don't see it as sport when they get on their bikes.


The consequence of this misconception? Women don't buy the right gear, start to feel pain after a few kilometres and stop enjoying cycling. But even for short bike rides it's important to have the appropriate equipment.


The B'TWIN design teams used these insights to develop products suitable for women's needs.
Ergonomics, design... every aspect was carefully scrutinised to create products that would reignite a love of the sport among women, helping to provide the best possible conditions for fun and user-friendly cycling.

TRIBAN 520: CONQUER THE ROAD

This frame is the result of an in-depth analysis by our design teams, and a review of the comments and expectations of both users and non-users of sport road bikes.
The frame shape has been entirely redesigned to suit as wide a range of people as possible whilst guaranteeing optimal comfort.
To achieve this, the design team chose to develop 5 frame sizes for riders from 5 to 6.5ft
The teams spent time studying the new ""Granfundo"" frame shape. This shape makes it easier for the rider to maintain a straighter position and avoid back pain, thanks to higher handlebars (+15 mm) and a shorter frame (-10mm).


Efficiency and comfort

The choice of an aluminium 6061 frame is a good compromise between rigidity and comfort. Moreover, the 27.2 mm saddle post provides better flexibility and shock absorption.

Versatility

Front and rear mudguards and panniers can be attached thanks to inserts on the frame and fork. Moreover, the frame is designed to take 28 tyres – even though the bike is originally fitted with 25 tyres – making the bike more comfortable to ride, particularly over bumpy roads.

Lightweight
Frame weight: 1760 g in size M (56)
Fork weight: 675 g

Designed for women
The design teams worked on several elements of the bike to develop a product specifically adapted for women.
The physiology of women was taken into account in the design of the new B’TWIN Sport ErgoFit saddle, resulting in a shorter saddle peak and wider base, and providing maximum comfort when cycling.
The positioning elements such as the shorter handlebar stem and narrower handlebars make the Triban 520W perfect for female road bike riders.

B'TWIN provides a lifetime guarantee on the frame, handlebar stem, handlebars and rigid fork.
Weight: 9,9 kg size M without pedals
Price:
£450.00
To offer customers a more full range, B’TWIN has extended its collection of clothes and accessories. The product conception and design teams have studied the latest trends in colours, materials, prints and styles to ensure consistency across the entire women's 500 range.
WOMEN'S JERSEY 500
Ideal for regular cycling.
This light, comfortable and breathable women's jersey features underarm ventilation to ensure quick drying when on the move. The half-zip at the chest provides better ventilation. The jersey's flattering slim fit follows the shape of the body.
Available in pink/grey, blue/dark blue and mottled blue
Recommended price: £17.99

WOMEN'S CYCLING TOP 500

This top offers great moisture wicking thanks to mesh underarm inserts. Features a slim, feminine fit. This practical top has 3 back and side pockets for keeping person items safe.
Recommended price: £9.99

WOMEN'S CYCLING SHORTS 500
Ideal for regular cycling.
The B'TWIN 500 women's cycling shorts feature flat seams, providing maximum comfort. Seat padding reduces pressure and friction, even for regular riders. The components were designed to provide maximum breathability and fit. The shorts offer great support at the waist and thighs to keep them secure whilst pedalling.
Recommended price: £14.99

WOMEN'S HELMET 500
This helmet features a sporty design with 21 air holes for maximum ventilation. The helmet is height adjustable, with a 3D head fastening system for maximum comfort and support.
Recommended price: £14.99

HEADBAND 300

The Headband 300 can be used in around 10 different ways, whether as a headband, neckband, hat or hood. A light and practical accessory, this headband is perfect for outdoor sport.
Available in black/blue
Recommended price: £6.99

WOMEN'S RAIN JACKET 500 
Ideal for regular cycling.
This women's rain jacket features retro-reflective strips. Light and flexible, the jacket folds away for easier transport. Has a longer back to protect the rider from mud and spray.
Recommended price: £24.99

WOMEN'S GLOVES 500
These lightweight cycling gloves provide great moisture wicking, perfect for wearing in hot weather. They feature a practical sponge material for absorbing sweat. The slim fit prevents creases.
Recommended price: £7.99

WOMEN'S SOCKS 500
The women's socks 500 are anatomically shaped and adapt to the contours of your feet. These low cut socks also feature a central support band for better comfort and to keep them in place whilst pedalling. They are made of thin material to keep the feet cool.
Recommended price: £3.99

BOTTLE CAGE 500
A light and modern bottle cage available in 6 colours to match with each bike.
Recommended price: £3.99

650ML BOTTLE
This bottle has a unique shape ensuring it fits snugly into the bottle cage (holds 650ml of liquid). The bottle material has neither the taste nor smell of plastic.
Recommended price: £2.99

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