Press release



2015, October 5th

  • Google+
Have a look round a one of a kind, 184,000 M2 site dedicated entirely to bikes.
An immersive video offering a fun way to discover a truly unique place.
B’TWIN has set up a dedicated website to give you the chance to discover the B'TWIN world and get to know its teams, using impressive 360° videos and panoramas.
The aim? To allow site visitors to fully immerse themselves in B'TWIN's behind-the-scenes activities via a simple interface.
This new tour concept gives anyone and everyone the chance to peek behind the curtain of cycling specialists, B'TWIN, from the early design stage to getting a product on the shelf.
Through an immersive virtual experience, visitors can discover a place of lively exchange, design and practice, all at the click of a mouse.
The virtual tour provides a glimpse into a unique store. The chance to discover the largest certification lab in the world, as well as the product managers carrying out their day-to-day tasks. 45 presentation videos containing 15 photo and video panoramas offer a view into the engine room of the brand's international campus.
The concept also provides the opportunity to highlight and reinforce B'TWIN's mission: to design innovative products at the best value for money available exclusively at Decathlon.
In short, it's a completely transparent tour and a fun and unique opportunity to explore a one-of-a-kind location.
Visit: virtual-tour-btwin-village.btwin.com
The virtual tour can also be accessed via the brand's website, blog and media site.
Version designed and optimised for a tour via a modern PC with a high-speed connection (WIFI).
Visit available in 5 languages: French, English, Spanish, Italian and German.

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